Ponderings From The Perch

In this episode, CEO and Momma Bird Priscilla McKinney talks with President and Founder of Market Dynamics Research Group Sondra Brown. In addition to discussing how to uncover rich insights for companies, the importance of events like CRC (Corporate Researcher’s Conference), and coffee, they also talk about a major shift that MDRG initiated in 2018 and 2019. That change helped refocus the direction of the company - looking closely at deliverables, staff, methodologies and more - it allowed them to continue innovating in the market research mission.  Sondra tells some of the takeaways from her CRC presentation on French Market Coffee, the importance of empathy in MR, and the best and worst advice she’s ever received. Lightning round: Sondra’s Fave Podcast: The Daily from the New York Times / The Next Big Idea  Fave App: NYT Crossword Puzzle Fave Book: Multipliers, by Liz Wiseman  Fave Blog: Next Gen Market Research --- SPONSORS: In partnership with GreenBook, we're excited to host and award one podcast in the