Beyond The Mood Board

While everyone is telling you to pivot, I’m asking you to pause. Rather than being distracted by the “most promising” new tactic or trend, what if the key to success was simply speaking your mind?  Sharing your point of view can feel uncomfortable, especially when you have an unpopular opinion, but it’s the quickest route to drawing your people in and sending the others elsewhere. Today’s episode is all about weaving your point of view into your message so that you can stand out from the noise. On this episode I discuss: Why you shouldn’t spend your time digging for your brand personality, How clearly articulating your values helps people feel emotionally connected to your brand, What will make your audience stop the scroll and listen to what you have to say, and The power of being divisive with your content.   I’m asking for your help. If you haven’t already done so, please rate and review the podcast. Simply click on the show (not episode) on your podcast device, scroll to “rate and review,” and share wha