Escape From Cubicle Nation Podcast

Two years ago, when I was on my book tour, I had the great fortune of speaking at a management conference in Estonia. There were a number of other speakers there from Europe, including Morten Lund and Alexander Osterwalder. Alex's presentation was about business models, and I was immediately drawn in by the clear and simple way he explained them. He was a fantastic speaker, and I was very intrigued by his book, Business Model Generation. We rode together in the car from the conference site back to Tallinn, and he told me the story of how he had created this book with the help of over 450 co-authors including business model designers, academics and enthusiastic students of business. They chose to self-publish, and took the risk of creating a very visually rich design, not the norm for most business books. Fast forward to 2011, and I was sitting at a table in the blogger's lounge at South by Southwest, preparing for a panel about blogs to books. One of the people on my panel was from Wiley, and he talked about