Thrive - Ethical Entrepreneurs Podcast

THRIVE BRAND NUGGETS: Creating Brand Belonging

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SOLO EPISODE - THRIVE BRAND NUGGETS: How to create brand belonging for your brand and business Episode 4 of my 'Brand Nuggets' Show... Covered in this episode: Ever heard of the term Brand Tribalism? When you instil deep rooted ethics and a mission into your brand you will create a brand tribe - a  group of people who are linked by a shared belief around your brand. Its members are not simple consumers, they are also believers and promoters. • How to bring belonging to your brand • User generated content and how to use it • Create your brand mission and purpose “Belonging is primal and fundamental to our sense of happiness and well-being. The best brands on earth don’t own customers - they help them to belong!” Connect with me at Thrive: Listen in and head over to the Thrive Brand Academy Facebook group - I’d love to hear if you have changed or redirected your business and brand during these times. And, if you’ve not yet taken my BRAND CLARITY QUIZ where you can discover your brand personality and how to con