Ponderings From The Perch

In the midst of a global pandemic the insights industry has proven to be flexible and dynamic. Looking for ways to meet brands' needs to navigate an era of drastically changing consumer opinion, leaders are digging into empathy, doubling down on communication and letting positive work culture guide their daily decisions.  Becky Harrison, President of both the Ft. Lee, NJ and New York Fieldwork offices gives us a glimpse into the realities of managing during a crisis. With both facilities so near the epicenter of the American pandemic experience, her view is unique and a harbinger of hope.  In this episode of Ponderings from the Perch she talks about the commitment to showing up authentically for employees, stakeholders, clients, respondents and vendors. While juggling work still in the field, migrating studies online, finding creative ways to engage respondents she is taking the time for human conversations and leading with empathy. In the end, Fieldwork sees themselves as a people company and a hub for hospi