Petra Kolber Happy Hour Call

"Be Likable, Credible and Trustworthy" Erin Gargan I first met Erin Gargan at the 2016 ISPA Convention that took place in Las Vegas. I heard Erin speak and was instantly a fan. A millennial who is crushing online media, Erin shares so many terrific insights around best practices when it comes to social media. We begin our conversation around the work she does with companies but stay tuned as we pivot the conversation into how we can use social media to deepen our connections and expand our reach even if we work for ourselves. Erin discusses the importance of, "Serving not Selling" and whatever your reason for being on social media she shares the top strategies to think about when considering your online audience. We discuss the millennial question that went viral a few months ago, and I have included the link to this interview with Simon Sinek below. Erin also talks about the shadow side of social media and the importance of balancing our screen time with face to face time. I love Erin's take on social media