Beyond The Mood Board

Whether it’s a business, product, or podcast, naming is a highly personal process. The message your brand name sends is more powerful than any long-form content will ever be. It builds your reputation, sets the tone, and suggests what you do.   The brilliant part about having a strong name is that there tends to be a story behind it. That story is one you’ll share time again to bring meaning to your brand and connect with those you’re seeking.   On this special birthday episode I’m sharing: How I came up with my business name, Pattern of Purpose; Whether to name your brand your own name...or not; Specific ways to share the meaning behind your brand’s name; and The most important thing to know before naming anything.   If you haven’t already left a review, would you consider doing so? Reviews fuel this podcast and let me know what content you’re looking for. Simply head to Apple Podcasts and share why you tune in.    Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.