Braze For Impact

Mai Tran, CRM Manager at Blinkist, gives us a glimpse into the Blinkist company mission behind snackable insights. We also delve into the shift we're seeing in KPI focuses, and the power of personalization and recommendation engines. *Hosted by Taylor Gibb and PJ Bruno LIVE at LTR 2019*       TRANSCRIPT: [0:00:16] Taylor Gibb: Are we recording?   [0:00:18] PJ Bruno: We're live. We are fire right now. So whenever you want to give us the kick off.   [0:00:23] Taylor Gibb: Oh, fire flames. All right, here I go. I'm going to probably say it wrong. Welcome back to Braze for Impact. Remember guys, this is the MarTech Industry Discuss Digest, and we're right in the middle of our humanities series. This means we're talking to some really interesting people who use Braze. We actually are at LTR right now recording. My name is Taylor Gibb. I'm a CSM on the Braze team. Across from me here is Mai Tran who was at Blinkist as a CRM manager. Mai, it's so good to meet you.   [0:00:53] Mai Tran: Nice to meet you too.   [0:00: