Employer Branding Podcast

It’s time to catch up with our good buddy and social selling sorcerer Tim Hughes again. We previously discussed the 5 Pillars of Social Selling, this time we talk about organisational impact, change makers and Tim’s new book. Questions for Tim include: Tell our listeners who didn't hear you last time around, what is it that you do? Would you agree that the term personal branding doesn't appeal to managers and organisations? It's personal branding, say, as opposed to the organisation. How do you use social networks to build trust and a high quality community? Do you create content to resonate with those people doing research? Do you find people lurk? They'll consume your free content for ages without connecting with you and then suddenly they're ready to buy from you? Highly influential people with millions of followers don't get as many connection requests and questions as you would think. I interact with people on Twitter and typically they reply. Speaking of social and digital channels; which ones work be