Little Atoms

Alex Fleetwood is the founder and director of Hide&Seek, a game design studio dedicated to inventing new kinds of play. Hide&Seek started life in 2007 as a festival of social games and playful experiences on London’s South Bank, and built into a studio occupied a unique position in the UK, creating innovative games, installations and events with organisations including Film4, the Cultural Olympiad, Tate Modern, Warner Bros, Gâité Lyrique, Nike, Sony, the Royal Opera House and Kensington Palace. Anab Jain was born and educated in India (NID), with an MA in Interaction Design from the Royal College of Art, and founded Superflux in 2009, leading the Consultancy’s client partnerships whilst balancing the Lab’s self-initiated conceptual projects. She has lead multidisciplinary design, strategy and foresight projects for businesses, think-tanks and research organisations such as Sony, BBC, Nokia, NHS, Design Council, Forum for the Future, Qatar Foundation and Govt. of UAE. Honoured as a TED Fellow, she is