Edtech By Marketscale

EdTech vendors have been good corporate citizens by offering free resources during this year’s school closures, but eventually they need revenue to keep the doors open. According to industry vendor Michael Spencer, CEO of Global Expansion Strategies, and former Senior Directorof International Business Development at K12, the opportunity is ripe to find new revenue streams around the world. In this episode of Remote Possibilities, Michael breaks down some of the ways to get started:1) Understand the market you’re looking to enter.In the United States, the decision-making on edTech purchases is fragmented. In the international space, by contrast, the decision-making is usually led by a very small team, which gives edTech providers a better chance to establish a relationship and offer a comprehensive vision of what you can offer.2) Engage schools, parents, and students.For companies that are new to a given territory, extolling the features of your product just won’t cut it. You’ve got to be ready and eager to ex