For The Creators

During this lockdown I was lucky enough to 'sit down' with Julia Hobsbawm OBE is an acclaimed entrepreneur and author who put the concept of Social Health – connected behaviour as a form of wellbeing and productivity – on to the map.We got to discuss what life is like during lockdown while launching a book, Julia's TED Talk, 'Info Obesity' being mentored by Maya Angelou (YES MAYA ANGELOU!), and hanging out with my idol, Oprah Winfrey. Julia was once the legendary author Maya Angelou's book publicist and she first learned the 1950s’ design principle K.I.S.S. It stood for ‘Keep it Simple, Stupid’ – a term Angelou changed into the more elegant ‘Keep it Simple, Sweetie’. a concept that this book is hinged on. The Simplicity Principle is an essential guide for developing a clear, calm approach in life. It will help you achieve maximum creativity and improved focus in a world that tests the cognitive capacity of humans to their limit.I absolutely LOVED this conversation and I hope you get a lot from it, the princi