Pearson Education Marketing Podcasts
Integrated marketing communication
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:02:53
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Sinopse
By reference to the Shannon-Weaver communications model the podcast illustrates the importance of integrated communications at both a strategic and tactical level. You will be able to empathise with some of the points made at a practical level but also better understand the relevance and application of theory. Listeners' attention is also drawn to the importance of communications in the context of the marketing mix