Pearson Education Marketing Podcasts
Sales promotion
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:03:10
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Informações:
Sinopse
As with other podcasts that discuss communications this is rather a short one but nevertheless one, which highlights the use of sales promotion as a tactical rather than strategic tool. However the possibility that sales promotion could become more of a strategic tool is raised and a point that is worth debating and discussing.
