Pearson Education Marketing Podcasts
Personal selling and sales management
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:08:40
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Sinopse
This Podcast illustrates the link between personal selling, building relationships with customers and CRM. The point is made that training manuals and textbook theory does not necessarily work and that sometimes gut instinct is better at building customer relationships than following a fixed pattern.
