Pearson Education Marketing Podcasts
Strategic Marketing
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:10:26
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Sinopse
This is a straightforward Podcast that reviews environmental analysis (AUDIT) and how it impacts on the strategic direction an organisation might take. Essentially it is about; Where are we now? Where do we want to be? How are we going to get there? The Podcast finishes with an example of how a strategy has to change in the light of changing environmental circumstances.