More With Moreira: The Business Podcast

Many of the challenges and issues we face in our personal lives can affect the ways in which we conduct ourselves in the business world.  Alex Smith, the CEO of Muscular Dystrophy Research charity, Harrison’s Fund, has found personal success in setting numerous challenges for himself, most notably the physical and mental challenges of training for, and completing, Ironman challenges and marathons. But all the challenges are worth it. Each step forward is made with the intention of raising money and awareness of Duchenne Muscular Dystrophy, a condition affecting Alex’s son, Harrison. In this very special episode, Desmond talks to Alex about the incredible physical and mental challenges Alex completes each day, and the empowering reasons why. KEY TAKEAWAYS Alex yearned to do something epic. Marathons and fun runs never appealed to him as they seemed to be events where people just turned up. Ironman events, however, are different as they force you to train wholeheartedly, because if not, then you won't make i