Radio Motherboard

Remember when Uber came to your city? It was probably exciting—you could hail a car without talking to anyone or standing on a cold, rainy corner. It’s so easy, maybe you thought. Maybe the taxi commission or some local politicians expressed worry about this new interloper from San Francisco. But Uber has this game down. It comes to town, becomes incredibly popular, worries about regulations later and usually wins because the general public likes the service. Soon, you forget about there ever being a time before Uber existed. When did it come to town, anyway? There were just suddenly hundreds, maybe thousands of regular people happy to drive you and your friends around town. Maybe your coworker drives an Uber in his or her free time. Remember when you used to have to beg your friend for a ride to the airport? Me either. As fast as Uber came to your city, it can leave. It might leave. With no physical infrastructure and no real employees, it’s trivial for Uber to expand to a new city, and just as easy for it t