Hooked In New England

Do you think of fly fishing as a sport for wealthy, boring old dudes? Yeah, so did most folks. But Cheeky Fishing set out to change that with nothing more than a very few bucks and a commitment to adding color, fun, affordability and quality to the sport. And not only did they succeed, but they revolutionized an industry that was desperate for change. Ted Upton of Cheeky Fishing is one of the true "good guys," and as CEO he directs the company with an eye toward quality, product satisfaction, and a firm commitment to saving every fish he possibly can.