Beyond The Mood Board

Not everyone is a writer. Even fewer of us enjoy writing for ourselves (count me out here). Yet when we’re hiring someone to write on our behalf the biggest worry we have is whether they’ll be able to capture our voice.    I don’t want you to pay for words you never use. That’s why I’m dishing from a writer’s perspective on all of things you don’t know to ask until you’re deep in the copywriting process.   On this episode I’m talking about: How to distinguish between someone’s system and a formula they apply to everyone,  Popular selection criteria that I disagree with, Using what your copywriter produces as a roadmap for future content, and Setting realistic expectations for this investment.   Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.