Beyond The Mood Board

86: What To Do With An Idea: A New Service Or A New Brand?

Informações:

Sinopse

One of the most challenging tasks we have as entrepreneurs is sorting promising ideas from distractions. With no one giving us creative direction, we’re left making executive decisions that shape the trajectory of our reputation and profitability.   Former client, Marcy Wacker, joins me to talk about the decision to seek out an advisor as she evolved her work. After 20 years of freelancing and teaching, she created a mentorship program for designers to provide the type of guidance and support she could have used along the way.   On this episode Marcy and I discuss: How creatives personally identity with their work, The process of shedding things that are no longer useful to you, Determining whether your ideas fit under your existing brand framework...or not, and Why working with someone else can give you the courage to pursue something new.   Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.