Top Agent

I’m speaking with two personal branding experts, Tonya Eberhart and Michael Carr. Tonya is the founder of Brandface, a company that helps brands and real estate professionals differentiate themselves and stand out in a competitive markets. Michael Carr was America’s #1 top selling real estate auctioneer. He became a real estate broker in 2013 and was one of Tonya’s clients. After applying some of Tonya’s Brandface methods into his business, Michael literally became a local celebrity in his town, and helped his real estate business absolutely take off. He’s now a partner in Brandface and co-authored "Brandface for Real Estate Professionals", along with Tonya, which became a #1 best seller on Amazon. We’re talking all things personal brand, which is such an important topic in real estate. We talk about how personal branding turned Michael into a local celebrity, how Realtors escape what Tonya calls “the sea of sameness” in a highly competitive industry. We get into social media, with specific strategi