Inside Independent Publishing (with Ibpa)

What kind of virtual author events are successful in getting the word out, supporting booksellers, and developing enthusiastic online communities? Maria Dismondy of children’s book publisher Cardinal Rule Press has had recent success and discusses strategies and goals.Topics Coveredonline book launches and book “tours”partnering with bookstoressign-up events vs public streaming on Facebook and other platformsadvance sales before the eventsponsored and partnered events with giveaways as a way of developing and sharing contactshow to find partners for a virtual event: be sure to match the audience to the missionkeeping pitch letters effective and succincthow the pandemic crisis may be creating new and permanent opportunities for new kinds of book promotionadvice: pick 1 platform and be consistent with your message and timingbe sure to spend more time “giving” than “selling”; you may not have a direct ROI but you will be building communityhow far in advance should you contact sponsors? participants?the growing i