Latest Viewpoints by Derrick Fountain

Businesses are not confident enough to polarize people on the web. They don't have enough esteem that the design will be sufficient enough to convert the target audience, so they want to design for everyone with hopes that the bigger net will catch more fish. The problem is that the design of the net itself gets in the way as it scales. The bigger net means a bigger frame and bigger threads which make it challenging to disguise the obvious nature of the device, thus resulting in fewer fish being duped into swimming into its grasp. Making design assumptions without knowing the underlying human needs and context of use can be costly. Accessibility enthusiasts understand very little about the psychology of the web. I use the term enthusiasts for those that feel that all websites should be accessible by everyone. More and more the form and function are becoming tightly integrated, so that a change to one directly affects the other. Semantic markup, programming frameworks, and externalized style attributes