Latest Viewpoints by Derrick Fountain

Multiple platforms should be considered in the initial planning process to address the needs of regular users and those that will be navigating your site with the help of assistive technologies. Instead of trying to make one design satisfy everyone, you may see more effective results having separate designs for people with disabilities. After all, people with disabilities share lots of commonalities and experiences, so they too need personas. These personas have totally different information design needs than sighted people. They think differently about how to access information and scenarios must be designed in such a way that the persuasive momentum remains intact even with screen readers. For sighted people, lots of visual cues are used to build and sustain persuasive momentum online. On the other hand, how do you tell that the woman on the Victoria’s Secret banner is the same woman on the landing page? And that the offer being presented on that same landing page is a repeat of what was shown on the