Latest Viewpoints by Derrick Fountain

As a mobile product manager, I noticed that the patterns of consumption across the network of sites that I managed were wide and shallow. I attribute this to the "how" and not the "what" of the content that was being delivered. In a mobile context, the biggest handicap is time and physical ability. Response times are not fast enough for the click and wait paradigm of the regular web. You don't think about the time in between screens and rarely see the entire screen go white before you have to make another selection. This latency makes it nearly impossible to cruise around and "browse" the mobile web and has forced the medium in the task-oriented paradigm of today. Get in, grab, and go. There's no time to sit around waiting for a screen to load. When the latency factor was removed and broadband became mainstream, we saw a huge shift in behavior. People started using the web differently. I remember not being able to embed a video clip in a page because of the impact it would have on its performance. So