The Saas Revolution Show

On this week’s episode of the SaaS Revolution Show, we host Steli Efti, CEO and Co-Founder of Close about his new book on early stage selling techniques for startups.If you have been in the SaaS space for a few years you have surely come across Steli at a conference somewhere. His signature talks - loud, filled with equal measure cursing and valuable lessons for anyone who does selling, are always unmissable. Steli moved to the US 14 years ago with a one way ticket and a dream to change the world. He didn’t quite achieve that with the first company he started in Palo Alto but he certainly is making waves with his second, Close. Started back in January 2013 to make salespeople more productive, it only recently got the keys for its comfortable .com home; that itself a fascinating story of grit and hustle on Steli’s part, which he shares on his second appearance on the SaaS Revolution Show.Listen on to learn:Why books have become such a pivotal part of Close’s success A fundamental thing about early stage sellin