The Saas Revolution Show

On this week’s episode of the SaaS Revolution Show, we talk with Nazma Qurban, Chief Revenue Officer of Cognism about how she has managed to build a predictable outbound sales machine in the past 2.5 years. When Nazma joined Cognism she was the first sales employee. The company had one paying customer so the world was hers to conquer and bring in the revenue. Nazma knew the way to go was outbound so she started building a predictable outbound strategy. Driven and ambitious, Nazma would go to every networking event she could and knock on many doors to get a ton of advice and spur as much interest about Cognism as possible. Two and a half years later she has built a team of 25, mostly comprised of graduates that she carefully upskills. The learning mentality is still present among them and you would be hard-pressed to go to a meetup in London and not run into someone from Cognism. The efforts have paid off. The retention of employees is incredibly high and nowadays Cognism earns $5M in ARR. Cognism’s is a truly