The Saas Revolution Show

On this month’s episode of the Struggle, Alex Theuma speaks with Liam Boogar-Azoulay, Head of Marketing at MadKudu, a predictive lead scoring solution for SaaS companies. Liam has had somewhat of an unusual path professionally and personally. When everyone was moving to Silicon Valley, he moved away from it, landing in Paris. While most people would hone their skills in a particular area first and then dare to start their own company, Liam’s first job was starting Rude Baguette, a blog devoted to startups.   He had started it almost as soon as he moved to Paris. Rude Baguette would end up being one of the biggest startup publications in France, which employed 10 people. That is until Liam brought it to bankruptcy, a slow one as you will hear him describe in this interview, but a bankruptcy nevertheless. In retrospect, he knows exactly what went wrong but at the time some of his flaws were hidden. One thing he realized from the experience is that he had enjoyed building the brand far more than being a CEO. Wit