The Saas Revolution Show

On this week’s episode, we host with Hande Cilingir, Co-founder and CEO of Insider, a Growth Management category creator, hailing all the way from Singapore.Originally Turkish, Hande divides her time between Turkey, Singapore and 17 other Insider offices, in order to manage what has become a 400-people company. Started by Hande and five co-founders six years ago, it has been global since day 1. While the US would have been a tempting location to expand to, Insider is only now beginning to consider it. At the beginning it was all about Europe and APAC, regions typically seen as more difficult, not as primed for adoption of SaaS. Yet, the lack of competition made them far more exciting regions, especially Asia. Tapping into it, Insider has become a trailblazer in the region, seeing 3x growth since last year alone.What has made Insider successful in markets like Singapore, Malaysia, Indonesia and beyond has been laser focused local approach to each of them. If you are in any way thinking of expanding into Asia,