The Saas Revolution Show

On this episode of the show, we host with Dave Gerhardt, VP Marketing at Drift, and talk about the importance of brand in B2B and how to go about creating an awesome one. Dave joined Drift at the very start as the first marketer. When I asked him whether it had been his impressive resume, featuring names such as HubSpot and Constant Contact that got him the job, Dave admitted it was actually his side project, the Tech in Boston podcast, slack channel and email list that had caught the attention of David Cancel. Dave’s experience is particularly interesting because he has always marketed to other marketers. He says he has learned the most in the past 3 and a half years, where the heart of the marketing operations has been the unique Drift brand. That has helped Dave and the company to create a new category of conversational marketing, sign up over 150K customers and become incredibly distinct in their marketing. Listen on to hear: How to win the hearts of customers How Drift approached building its brand How