The Saas Revolution Show

The guest on this month's episode of The Struggle is Rory Codrington, founder of WeDelight, a customer rewards platform. His entrepreneurial journey began in 2014 when straight out of college he started the holding company that would become WeDelight. At the time his product was an action sports meetup app. After a couple of years, Rory and his CTO figured the idea wasn’t going to take off so they pivoted to WeDelight. They first operated a pay-as-you-go model and eventually switched to a subscription model. Rory still keeps a screenshot of the first Stripe payment that came through from his first customer, CharlieHR. WeDelight’s go-to-market model was simple. A focus on outbound, mainly done through email and Linkedin and this way he managed to sign some pretty notable clients. Things were trickling along but as he realised not fast enough. It was something very difficult and frustrating to deal with as he was too close to the ground and had been at it for too long to just give up. Eventually, he got a piece