The Saas Revolution Show

On this week’s episode of the SaaS Revolution Show, we take you back to the SaaStock18 stage for a panel on the role of the B2B SaaS CMO. Moderated by Eileen O'Mara, EMEA CMO, it features Heather Zynczak, CMO at Pluralsight, Meagen Eisenberg, CMO at MongoDB, and Ryan Carlson, CMO at Okta. Their insightful conversation covers a large array of topics, on which, sometimes, their opinion differ. From how their companies stay more customer focused, what their marketing tech stack looks, and how they help their teams be on the cutting edge of MarTech all the way to what room there is for branding, creativity, and knowing your own weaknesses. What you will learn from them: What is the best B2B lead generation program How to hire and retain great marketing talent How to think about social media in an industry obsessed with ROI Beyond this panel, during the two days of SaaStock18, we packed a lot of SaaS marketing content. Invaluable advice from April Dunford on how to position products better, Kieran Flanagan expla