The Saas Revolution Show

On this week’s episode of The SaaS Revolution Show, I talk with Jonathan Kim, CEO and Founder of Appcues about the user onboarding that acquires, wins and retains customers. While working as a front-end engineer at HubSpot, Jonathan got increasingly frustrated by the fact that B2B companies didn’t have the sort of seamless self-service onboarding that the likes of Facebook or Twitter had. Whether it was salespeople, account managers or customer success reps, they all did the same thing day in and day out manually onboarding users. Before long Jonathan decided to leave HubSpot and pursue finding a solution on his own, fulfilling his dream to be an entrepreneur. That was five years ago and Appcues was born. Today, the company based out of Boston has 55 employees and has just raised a Series A funding. Listen on to hear: Why user onboarding is important How to go about creating great user onboarding What are the effects of good user onboarding Appcues Director of Marketing, Ty Magnin will be joining us on the