The Saas Revolution Show

Eric Santos, CEO and Co-Founder of Resultados Digitais, the leading marketing automation tool in Brazil and Latin America joins Alex for a conversation about the steps to convincing a market of the value of a product that it doesn’t understand, how to build an audience and develop customer discovery before a single line of code is written, how to create a “Disneyland-like" user conferences. Eric has been a tech entrepreneur for the past 15 years and founded Resultados Digitais in 2011. The idea behind the company dates back to 10 years ago when he first discovered online marketing and its power. What he found frustrating was that to make the most of it, he had to use a number of disconnected tools. By 2011 he decided to build a product a unified product. He ran into a problem, though. Very few marketers in Brazil were familiar with online marketing or its benefits. No one was doing digital. So in order to launch his marketing automation product he first had to educate the entire market about the benefits