Standout With Cheryl Tan

Want thousands of screaming fans? Learn from Louie La Vella In this episode, we’re talking about events. Live events, in particular, where people can hear your message while you’re on stage. How about an even more intimate setting where you’re at the front of a small room for a workshop? Live events can be powerful tools for creating relationships. But, the question is, how do you fill those events? How do you let people know about the event and what will move them to buy tickets and actually show up? For answers, I went to Louie La Vella, a marketing and branding consultant who is known in the music industry for packing venues with tens of thousands of people. What you'll learn in this episode: *How to market a big event *How marketing a big event has changed over the years *How to use paid advertisements (like Facebook ads) correctly when trying to create buzz for an event *How to create an experience audience members want to be a part of *How to study user behavior in marketing an event *How to set