Standout With Cheryl Tan

How PJ Jonas uses media attention to grow an online business PJ Jonas is a mother of 8 children. She homeschools them, she’s an entrepreneur, and she studied engineering in school. In fact, that’s when I met her, while we were both at the University of Virginia. I was an English major, by the way. Today, she, her husband, Jim, and her 8 children are working hard to grow the family business, Goat Milk Stuff. And PJ tells me, the media has been instrumental in the growth of the company. Maybe you’ve seen the family’s story on The Today Show or Fox News. Maybe you’ve seen her products featured in Oprah Magazine. Listen to how she got the attention of the media and what she’s done to leverage it to grow Goat Milk Stuff. I apologize for a bit of an echo when I talk, but no problems when PJ speaks. PJ has a lot to share and I didn’t want to delay releasing this episode. Enjoy! What you'll learn in this episode: *How PJ Jonas came up with the business idea, how she tested it, and when she realized it was a