Standout With Cheryl Tan

Rebounding From Recession Using Social Media with April Spring April Spring, designer and founder of Foxers, a boutique apparel brand, discusses the ups and downs of creating a fashion brand. She shares actionable tips on how she and her husband, Alex, were able to grow the business to 7 figures in about 10 years. What you'll learn in this episode: *How a nagging problem gave April the idea for her boutique apparel brand *How April used her network to validate the idea *Even without a formal design background, why April was able to create beautiful products she and others love *How Foxers received national press - for free *Why April says the recession blindsided her and how the downturn in the economy left her essentially starting from scratch *How Foxers came back after the recession and what processes she has in place for growth now *Why being early adopters in Pinterest, as well as investing time and money in social media, has paid off *The keys to success when you own a product-based business *How s