Shr Soundbites

Dana Cariss, CRME, CHDM, VP of Revenue Strategy and Distribution at CoralTree Hospitality, coming to us from San Diego, California. CoralTree is one of those rare instances amid the pandemic, finding themselves in a growth mode. 19 hotels in 6 different cities, with a mixture of resorts, conference centers, urban boutiques, and a couple of brands. Key takeaways: -One hotel was able to stay open since the beginning, with 75% re-opened. -Best two performers are leisure properties. -Urban core hotels are about the weekends. -The pandemic has forced revenue managers to de-automate or re-humanize and re-establish the metrics that matter. -Data looking at? Performance from last week, trends from last month, looking very closely at where business is coming from, rate codes and ‘what’ is being booked, more so at a micro-level, ‘where is that business coming from and what is the attractiveness.’ -Doubling down on personalization, focus on value of a direct bookings, and doing their best to stay out of a price war.