Shr Soundbites

Jonathan Holcomb, CHIA, Corporate Director Revenue Strategy & Distribution for Storey Hotel Management Group joins me from San Francisco, California during my day of recording at Margaritaville Lake Resort, Lake Conroe | Houston. Storey is mostly boutiques, with a motor inn, & 255-room property opening in April. Key takeaways: Closed all hotels April 1 wtih one re-opening the middle of April. The first opened property is further along than the rest with higher occupancy and more of a rate draw. As Jonathan reviews his STR comp set, he’s seeing this property outperforming most. Data Jonathan is reviewing what he calls ‘micro event’ data: data from OTAs, conversations with fellow Revenue Managers, impact from wildfires. November and December have never been great months but looking at drive markets and packaging live music events with a room product and food and beverage credit. No sales staff left but partnering with a PR company while doing some marketing on their own. Partnering with entertainers w