Ponderings From The Perch

As Will Rogers famously said, “The farmer has to be an optimist, or he wouldn’t still be a farmer.”  In this episode, host and Momma Bird Priscilla McKinney talks with Colson Steber, Co-CEO at both Communications for Research, Inc (CFR) and Ag Access. They talk about agricultural research and how Ag Access has created an insights community specifically centered around a highly specialized sector that includes crop growers, livestock producers, feed mills, veterinarians, and more.  “I joke that I spent the first eight years of my time at CFR convincing people that we could do more than ag. And now we’re leaning back into our niche, we can definitely be the experts on how to accelerate access to market,” Steber says, adding, “Everything from ingredient companies that sell back into large chemical companies, as well as user experience designers doing ag and precision ag tech all need research now, and that has widened the base of people that can draw on our services.” Additionally, Priscilla and Colson discuss r