Beyond The Mood Board

93: Humor Branding: It's Not Just For Funny People

Informações:

Sinopse

On this podcast we’ve talked about disagreement. We’ve talked about fear. And we’ve talked about overwhelm. But today’s Election Day and I think we all deserve something a bit more lighthearted, no?   I’m joined by Allie LeFevere and Lyndsay Rush, co-founders of the humor branding agency, Obedient.   We spend our time chatting about: How two best friends run an agency without killing each other, Why many leaders fear humor tactics, What humor looks like — beyond snarkiness and dirty jokes, How Obedient weaves humor across their entire customer experience, and Why being polarizing is a good thing.   Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.