Mastering Your Law Practice: Law Practice Management, Law Firm Marketing, Rainmaking, Attorney Lifestyle

Transformation: Win clients for life, and build constant referral machine. Intro: Your business is all about your clients. It's not about your staff, it's not about you, your income, your needs or desires. 1. Importance of clients for life A. They are 20% of the people who make up 80% of your revenue. B. You have already earned their business, don't lose it. C. They are your fans, cheerleaders and your law practice's best friends. 2. Question your clients A. What are their fears? B. What are they expect from you? C. How often do they want to hear from you? 3. Set expectations A. It is better NOT to have a dissatisfied client -- Rule of 250 B. Lower unreasonable expectations from the start. C. Explain best/worst case scenarios. 4. What do clients want? A. It's all about them, not you. B. They want to trust you. C. They want you to care 5. Client referrals Email Newsletter monthly Birthday Check-ups Call to action: Be client-focused. From your firs