Ecommerce Excellence

When Patrick Adair first started his ecommerce business selling custom jewelry rings made out of rare and exotic materials… he didn’t even have a website. He wanted to see if there was a market first, and he found it on Instagram. And from that beginning he was able to grow Patrick Adair Designs to the powerhouse it is today. But he’s moved beyond Instagram. First, to YouTube, where he attracted even more of a following. And now to another social network that he says has radically changed his marketing approach over the last year or so.