Ecommerce Excellence

Despite being a successful ecommerce entrepreneur, Eric Bandholz doesn’t sell products. At least that’s how he thinks of his business, Beardbrand. Instead he believes he’s selling confidence and making his customers feel good about themselves by helping them keep their beard, hair, and body in good shape. That belief guides the company’s marketing and every business decision, from the manufacturers they work with to where they make their products available online. Eric talks about how he and his team started the company from scratch with a blog and YouTube channel and how many of the same strategies they used in their early days are still working today.