Blind Entrepreneurship With Johnathan Grzybowski

Example 1: Every single time a person comes through Penji, we document where they came from. We then ask questions about their company, what they like, and most importantly why they chose Penji. We have this documented and the importance of this is that because we know our customers reasonings and logic behind why they chose Penji, we can, in a way, use their words against future customers. One of the newest mantras we are working with in 2019 is that Penji is simple, fast, and affordable. That didn’t just come over night. That came from time and money well spent. So why is this important. Well? We now know words that resonate with our customer base and when we place ads or talk to prospects to sell Penji to, we know the terminology to use that will allow them to understand. The risk here is that when we invest $10,000 in advertisements, we need to make sure that we are right. Which leads me to example number 2. Example 2: We have had a ton of conversations about advertisements. We’ve asked questions like: W