Beyond The Mood Board

When I ask my clients what makes their service unique, I always hear, “What I provide isn’t a template—it’s customized to you.” If my people are saying this, yours are probably too. This begs the question: is it really unique if everyone’s doing it?   In this episode I’m talking about an unexpected outcome of the over-customization allure—one that leads us straight down the path to burnout.   I’m also talking about: How we’ve tricked ourselves into believing templates aren’t valuable,  More effective selling points than “customized,” and  Seeing the value in less.   Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.