Rough Draft

088 Three Ways Writers Must Adjust in a World Dominated by Social Media

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Sinopse

So the job of the online copywriter is to attract attention, stoke interest, create desire, and incite action. AIDA. Attracting attention used to be mainly concerned with stopping the reader dead in his tracks. A good headline will do that. Before the web in the world of print advertisers bought space in magazines... Listen to episode