Rough Draft

083 Proof That Stories Can Increase the Value of Even ‘Worthless’ Items

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Sinopse

Marketers are agog over stories. For good reason. Your stories lift a prospect out of her ordinary world … and then takes her on a journey that ultimately leads to a vision of herself as a better version of herself. In 1984, Apple brought it s own story to the market, one in which agile, nonconformists... Listen to episode