Rough Draft

071 The Oldest Writing Trick in The Book

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Sinopse

Web readers are people on a mission. Cramped for attention. Bent on skimming rather than diving deep. They don t go to the web to window shop. They go there to drive 60 miles per hour and look at billboards. That s the unbreakable rule of the web. So what can you do as a web writer to... Listen to episode